Thursday, January 20, 2011

K Media Labs – Sponsorship Management & Consulting


K Media Labs – Sponsorship Management  & Consulting

Whether you are a corporation seeking to understand where to place your brand,  a sports team aiming to attract new investment, or a music / Dance management company looking for experts in the field of ongoing sponsorship management, our extensive networks and long-standing industry expertise can be employed to establish the right strategic partnerships for you, to advise you in your activation, and implement operational structures that will ensure your new sponsorship will work for you far beyond your financial outlay.

 Any successful sponsorship campaign is built upon a carefully formulated, three dimensional strategy which is activated with drive, insight and unrelenting attention to detail in all areas. At K Media Labs we believe that this underpinning strategy is all powerful and we have spent a quality time to evolving a formula to ensure our clients are not let down by lack of focus in anyone of the components that together are essential for campaign success. We have brokered and managed some of the biggest deals in music and sports sponsorship.

K Media Labs –Sponsorship Management & Consulting division is a 100% service providing company that specializes in consulting,selling and buying sponsorships:

• Sports (professional, minor, college and amateur)
• Special Events (music, festivals, fairs and community celebrations)
• Venues (stadiums, arenas and theatres)
• Arts & Culture (non-profits)
• Government (tourism)



Sponsorship Consulting
The financial success of an event is dependent upon its sponsorship management team. This group is responsible for creating a detailed sponsorship business plan that will outline the fundamentals for a winning fundraising campaign.

K Media Labs will design this document and train your sponsorship sales staff with the goal of not only growing your event, but increasing its profitability on a yearly basis.

Sponsorship Business Plan:

 Sponsor Master List
[corporate sponsors, media sponsors, in-kind (trade) sponsors, vendor sponsors]
 Sponsor Prospect List
 Advertising Category List
 Event Competitive List
 Sponsorship Pending Report
 Event Collaterals [web site design, sales brochure design, advertising package design, event ROI (return on investment) design]
 Sponsorship Financials [revenue goals and objectives, sponsorship budget, advertising pricing]
 Sponsorship Presentations
 Sponsorship Contracts
 Sponsorship Invoicing
 Sponsorship Summary
 Sponsorship Coordination
[media, signage, merchandising - promotions, print, hospitality - VIP tickets - credentials]






Sponsorship Selling
An event will only be as good as the sponsorship sales that it can generate. It is critical to follow sponsorship sales process that starts by targeting advertising categories and qualifying those sponsor prospects, creating and delivering a quality sales presentation, activating the sponsorship and lastly, providing the sponsor with a post-analysis of the event.

K Media Labs has the experience and sponsor contacts to sell your event.

Sponsorship Sales Process:
 Review Sponsorship Business Plan
 Target Advertising Categories and Qualify Sponsor Prospects
 Design Sponsorship Collaterals [web site, sales one-sheets, email blasts]
 Sponsorship Sales Presentations [media, signage, merchandising and promotions, print, hospitality - VIP tickets - credentials]
 Coordinate Sponsorship Package [contract - invoice - summary, fulfillment, ROI (return on investment) summary]

Sponsorship Buying
The art of sponsorship buying combines knowledge, leverage and negotiation, otherwise known as the sponsorship buying platform. When purchased correctly, sponsorships are one of the most effective and cost efficient ways to communicate your advertising message to a captive audience. Your company becomes part of the "live-event" that not only build brand name and product awareness, but will appeal to the emotional buying habits of your consumer.

K Media Labs uses all of their competitive tools to ensure a well negotiated, value added and coordinated sponsorship package for your company.

Sponsorship Buying Platform:

 Determine the Event Based Upon the Demographic Target
 Develop Marketing Goals and Objectives
 Devise a Budget
 Review, Study and Purchase demographic Friendly Events
 Develop, Design, Negotiate and Coordinate the Sponsorship
 Contract and Invoice the Event and Client
 Coordinate the Advertising Elements in the Package
 Measure the ROI (Return on Investment)

K Media Labs- sponsorship services include:
  Competitive assessment
  Sponsor evaluation
  Contract negotiation
  Strategic, creative and tactical program development
  On-site management
  Promotion execution and fulfillment
  Media production and distribution                                              Press support 
Our company, which was started by Thiyagarajakumar, has the expertise to make your sponsorship campaign successful and cost-efficient. As a result, we are proud to work with some of the most prominent and diverse events and corporate partners in the country.
Reaching Out

K Media Labs would appreciate the opportunity to partner with your company. Feel free to reach out to us so we can discuss your needs and explore how we can help make the most of your Event and entertainment sponsorship marketing programs.

Thiyagarajakumar
Director
+91-98860 65752 / +91-90352 33602 / +91-80-23658283 / +91-80-23656381





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